Shamna MusthafaSelected client case studies across E-commerce, SaaS, D2C Beauty, and Lifestyle. Where viral aesthetics collide with ruthless return on ad spend.
Engineered an unhinged, founder-led UGC framework subverting standard beauty ad fatigue. Focused entirely on cellular hydration stress-tests and raw, ASMR micro-routines with high hook velocity.
14.2M
+310%
84.5K
Broke down boring banking ads into 36 high-tempo lo-fi screen recordings and split-screen memes. Doubled 3-second hook retention within 14 test iterations.
36 Creative Angles Tested
Winning Angle: "Why your savings account is roasting you"
38.4%
185K+
Executed a zero-ad-spend stealth launch. Seeded cryptic neon coords across Reddit and TikTok sound snippets, driving 12,000 users into a gated Discord pre-order countdown.
38 Hrs
14.5K
Pure Hype
Packaged tactile unboxing kits sent to 50 micro-creators during a rising synth-pop audio moment. Turned simple hydration into an aesthetic work-from-home status symbol.
3.8M
50
92%
How Shamna consistently bridges cultural relevance and bottom-line revenue without wasting ad spend.
Deconstructing subcultures on TikTok, Reddit, and Discord. Mapping customer anxieties, niche humor, and untapped narrative hooks before filming a single frame.
Generating 10-20 distinct visual and audio hooks per concept. Fast-turnaround lo-fi UGC sprints focused on the critical 0-3 second drop-off horizon.
Pouring paid media amplification behind verified organic breakout signals. Doubling down on high-CTR variations to force feed the recommendation engine.
Turning ephemeral viral clicks into high-LTV advocates with automated SMS drops, VIP community tiers, and customized post-purchase digital experiences.
Shamna completely shattered our assumptions about paid ads. Our customer acquisition cost was suffocating us until her first hook batch went live. She literally transformed our unit economics.
CMO @ StashFlow Fintech
She speaks Gen-Z and internet culture natively without feeling like an out-of-touch corporate strategist. 14 million organic views without a dime of ad spend speaks for itself.
Founder @ Aura Skincare
The Discord countdown blueprint was nothing short of military precision. We sold our entire seasonal capsule in less than two days. Shamna is in another league.
Creative Director @ VOID Tokyo
Shamna is currently reserving strategy slots for Q2 and Q3 product drops. Let's engineer your brand's next viral wave.